Most landscape professionals have similar goals: happy customers, beautiful plantings, and a healthy environment. This presentation seeks to broaden the dialog among landscape professionals who share these goals and to encourage all landscape professionals to work together to establish a new meaning for the term sustainable landscaping.
With a premise that the common goals are beautiful landscapes created with healthy environmental stewardship, this discussion will address positive communication and relationship building strategies that help to achieve these goals. As part of the discussion, examples of less successful (and often counterproductive) marketing strategies will be addressed.
Landscape professionals often need to think and work beyond the property line boundaries whether the broader context is necessitated by multiple stakeholders, regulations, certification, or community/customer goals such as water quality protection or wildlife support. In the midst of these “big picture” issues, effective communication is the foundation for success.
Whether farmers or gardeners, there is much work to be done to educate ourselves, as well as property owners, about the value of ecological landscape practices that result in a healthier and more sustainable environment. Let’s all begin with positive, honest, and straight-forward messaging.
Gary Fish is the Maine State Horticulturist, a position that he has held for the past two years. Previously, Gary was the Manager of Pesticide Programs for the Maine Board of Pesticides Control, a position he held for 28 years. Gary’s background also includes being a Licensed Professional Forester since 1985, Kents Hill Forestry Services, and a 10 year member and former Chairman of the Arborist Examining Board. Gary self identifies as an “entomologist from birth” and was inspired to love plants by his mother who grew beautiful roses and rock gardens. Gary is also a landscape and nature photographer (Phish Photography). Gary holds a B.S. in Forest and Wildlife Management from University of Maine, College of Forest Resources.